Posted by Dylan Reid and Elijah Taylor, Software Engineers, Chrome OS
Users love Chromebooks for their speed, security and simplicity. According to IDC1, in Q1 of this year Chromebook shipments overtook Macs in the U.S. That means, thanks to your support, in the U.S. Chrome OS is now the second most popular PC operating system. As we continue to increase our focus on mobility, we want to make sure your apps are easily available on this new form factor, reaching the many Chrome devices while maintaining a great experience.
Today we announced that we’re adding Android apps to Chromebooks, which means users will be able to install the apps they know and love. Later this year you can expand your app’s reach to a new hardware platform and wider audience while maximizing the Google Play ecosystem. With expanded app availability, new use cases and improved workflows can be achieved for all Chromebook users, whether for personal use, for work or for education. As a developer we encourage you to test your app as described here.
Developers can start to optimize their app for the Chromebook form factor in advance of launch later in 2016. Here are some of the benefits:
Android Apps can be shown in 3 different window sizes to allow the best experience
Users can multi-task with multiple Android apps in moveable windows along with a full desktop browser, all within the familiar Chrome OS interface.
Keyboard, mouse, and touch input will seamlessly work together
Users will get Android notifications on their Chromebooks
Android apps benefit from the Wifi or Bluetooth connectivity setup by the user or the administrator
File sharing is seamless between Chrome and Android apps through the Files app
Performance of demanding apps such as games or design apps is excellent
In addition to being a great personal device, one of the reasons Chromebooks are popular in schools and businesses is that you can centrally manage and configure them with 200+ policies. Administrators can manage Android apps on Chromebooks using the same Admin Console. In addition to whitelisting or push installing specific apps to users, admins can selectively enable them for parts of their organization while disabling in others.
Please come to our Google I/O session on May 19th at 4 pm. You will hear directly from our friendly engineers on how to optimize your Android app for Chromebooks. We are making the feature available in early June on Asus Chromebook Flip, Chromebook Pixel (2015) and Acer Chromebook R11 specifically for developers to have sufficient time to test their apps. For the actual launch and thereafter we will keep adding support for the following list of devices. Please see detailed instructions on how to get started with testing your apps.
1 - IDC’s Worldwide Quarterly PC Tracker, May 2016
Posted by Pali Bhat, Senior Director, Product Management
Today, we’re enhancing our APIs, making it easier than ever for the developer community to integrate with Android Pay. With just a few lines of code, you can enable quick and seamless checkout to help increase purchase conversions and ongoing engagement.
Improve conversions within apps
We’ve been working with popular apps such as Airbnb, Yelp Eat24, Kickstarter, TicketMaster, Uber and many others to bring the ease of speedy checkouts to apps. We also want to make the same great in-app experience available to all developers, big or small. So we’re taking a few steps:
Earlier today, we announced Android Instant Apps, which gives users the ability to pay using Android Pay with a single tap, without the friction of getting a user to install the app to complete their transaction.
Example of Android Pay in Android Instant Apps
We’re opening the Android Pay API to all developers selling physical goods and services in markets where Android Pay is available—just sign up at developers.google.com/android-pay/
We’ve teamed up with payment processors globally so developers can integrate Android Pay with their Android apps in just a few hours.
Enhance mobile web payments
Many users continue to make purchases on mobile sites. But buying something from a website on your phone can be clumsy and cumbersome, which results in much lower conversion rates on mobile sites than on desktop sites.
To make painful web checkout forms a thing of the past, we will be launching PaymentRequest, a brand new web API that we are developing together with Chrome and standardizing across browsers through W3C. Android Pay will be part of this API to allow users to pay on mobile websites as they do in-store and in-app.
Example of Android Pay in PaymentRequest
Drive deeper engagement
Thanks for all the great feedback on our Save to Android Pay API since launch. You spoke and we’ve listened: We think you’ll be thrilled with the latest improvements to the Save to Android Pay API. The following enhancements help developers build stronger loyalty and engagement with new and existing customers:
Enable users to add offers, loyalty cards and gift cards in the Android Pay app with the tap of a button. Simply add a deep link to an email, SMS message, push notification or within an app and you’re all set.
Enroll new customers into a loyalty program in a variety of ways with the new simplified sign-up feature. Customers can sign-up either in store via a NFC tap or through a sign-up page linked from an Android Pay transaction notification.
Example sign-up feature for Walgreens Balance Reward® via Save to Android Pay from transaction notification
We believe that mobile payments can make for a better, more secure shopping experience - so we're in this together for the long haul. We’re building a robust Android Pay ecosystem, one that’s open and scalable, to enable developers to drive mobile payments - and their businesses - forward. We're very excited for the road ahead and we hope you are too.
To learn more about Android Pay and share your feedback, visit our developer pages.
Posted by Purnima Kochikar, Director, Google Play Apps & Games
Google Play reaches over 1 billion monthly active users giving developers the world’s largest app distribution platform. Last year, Play users installed apps 65 billion times. To keep that great momentum going, we’re continuing to listen to your feedback and invest in more ways to help you grow your app or game business. Today, we’re sharing new features that benefit developers of all sizes.
Improvements to beta tests and app discovery on Google Play
Beta testing is a crucial tool that many developers use in the Google Play Developer Console to test their apps with real users, gather feedback, and make improvements before launching widely. Open beta tests are helpful to get feedback from a large group of users and allow any user to join a beta test. We're making open beta tests easier to find and participate in: apps that are available only as open betas and aren’t in production yet will soon appear in Play search results, users will be able to opt-in from Play store listings directly, and users will be able to send you private feedback through your Play store listing too.
We'll also be adding a new featured section to the store, called Google Play Early Access, showcasing a hand-picked group of promising open betas that haven’t gone to production yet.
There are more than a million apps available on Google Play and we continue to work on making it easy for people to discover the apps they’ll love. To that end, you’ll start seeing new collections on the store for tasks that might require a combination of apps. For example, when you're buying a house, you’ll see the best apps for finding real estate, keeping notes, getting a mortgage, and travelling in the area in one handy collection. Developers don’t need to take any action to take advantage of this benefit, apps will automatically be chosen. These contextual collections make it easier for users to discover complimentary apps as well as new types of apps.
Users can now opt-in to beta tests from the Play Store
An example of a new collection for apps relating to buying a house
Improve your app with the Play pre-launch report
Your app business relies on having high quality apps. To achieve quality, your apps need to be tested on a range of real devices before you ship them to your users. Play’s new pre-launch report summarizes issues found when testing your app on Firebase Test Lab for Android on a wide range of devices.
The pre-launch report in the Developer Console
Along with diagnostics to help you fix any crashes we detected in your app, your reports will also include screenshots from devices that use different Android versions, languages, and screen resolutions. These can help you find layout issues. We’ve also included early warnings of known security vulnerabilities that may have sneaked into your app -- even via third party libraries you rely on. You can enable the pre-launch report in the Developer Console.
Gain deeper insights from user reviews at a glance and reply to user reviews more easily
Your app reviews offer a wealth of information on what your users like and dislike about your app. We’re expanding on the improvements we made to ratings and reviews earlier this year, to offer you more ways to take advantage of reviews and better engage your audience.
Review benchmarks let you see your app’s rating distribution compared to similar apps in your category for a list of common topics which are relevant for all apps – like design, stability, and speed. You are also able to see how each area impacts your app’s rating. Review topics will let you see your app’s rating distribution for a list of topics which are specific to your app. With this analysis functionality, you can more easily identify what users think of your app and where to focus your improvement efforts.
Review benchmarks in the Developer Console
Developers frequently tell us they find replying to reviews valuable as a channel to directly engage their audience and gather feedback. In fact, we have found that users who update their star rating after a developer has responded to their review increase it by an average of 0.7 stars. For developers who have their own customer support solutions, we’re making replying easier with a new Reply to Reviews API. In the last few months, we’ve tested the API with Zendesk and Conversocial, so you can now start replying to reviews directly from those popular platforms or build your own custom integration.
Developers can now reply to reviews on Google Play from platorms such as Zendesk and Conversocial
Understand more about user acquisition and conversion, and see how you’re doing compared to others
The User Acquisition performance report in the Developer Console gives you a snapshot of how many users visit your store listing, how many install your app, and how many go on to make purchases. We’ve now added the ability to see user acquisition data by country and you’ll soon be able to see user acquisition benchmarks and compare your app’s conversion rates to similar apps on the Play store. With this data, you can find opportunities to focus your marketing efforts and increase your installs with tools like Store Listing Experiments.
User acquisition country data in the Developer Console
Building apps and games for billions of users
Hundreds of millions of users, many of them in emerging markets, are coming online and, for many of them, their first experience is on an Android device.
To help you get your app ready for this opportunity, we’ve created Building for Billions guidelines with a development checklist to help you optimize your app. You can also get more in-depth tips and best practices for expanding to new markets in the accompanying Building for Billions Playbook.
To help you meet local expectations when you set your prices and make purchases more attractive to your users, the Developer Console will now automatically round prices to local conventions in each market. For example, for a US app priced at $1.99, a user in Japan would see ￥200 rather than a non-rounded price from a straight FX conversion. You can also set up pricing templates to change pricing for products in bulk. You can make this change in the Developer Console.
While you're working on getting your app ready for billions of users, we've been enhancing the Google Play experience for them too. With improved compression, we've made app updates more data efficient, and we're focusing on making the Play Store itself faster than ever on all connection types.
We’ve also revamped how we select visible apps in key markets like India and Brazil to better showcase apps that are more relevant locally and apps made by local developers. And we continue to add more payment methods in new countries, including carrier billing and gift cards in India and Indonesia.
Two new apps: Get your app data and important notifications on the go, and stay up to date with best practices
To give you access to your data when you need it, and to keep you informed of crucial business updates with notifications, we’re launching the Play Console app. You can access your app’s data including installs, uninstalls, crashes, ratings, and reviews. You can also receive push notifications for important news like when your app update is live on Google Play. And you can even reply to reviews directly in the app, making it easier and quicker to engage your audience when you want to. Get the Play Console app on Google Play today.
Staying on top of all the features and best practices and strategies you should consider when growing your business can be a challenge. We’ve built another app, the Playbook by Google Play. The Playbook is a tailored list, based on your objectives, of the latest articles and videos from Google experts and across the web to help you grow a successful business on Google Play. Join the Playbook beta today and let us know your feedback.
The Play Console app
Playbook by Google Play
Finally, we will be soon making some updates to the Developer Distribution Agreement (DDA), which includes the ability for family members to share purchased apps on Google Play. Here you can see the updated DDA.
Developers have built amazing Android apps. They use your mobile device to the fullest, including the camera, GPS, and sensors to connect to the real world. They’re beautiful and immersive, with Material Design and smooth animations running at 60 frames per second. They use access to identity and payments to create seamless experiences.
But developers tell us they wish they could bring users into their apps more quickly and easily. With the web, you can click on a link and land on a web page — it takes one click and just a few seconds. It should be easier for users to access a wider range of apps, and for developers to reach more people.
So, we asked ourselves: How do we make it possible for people to access a wider range of apps, seamlessly? How do we help developers reach more people? And how do we do that while giving developers access to the range of capabilities and experiences that Android apps provide?
Today we’re sharing a preview of a new project that we think will change how people experience Android apps. We call it Android Instant Apps, and it evolves Android apps to be able to run instantly, without requiring installation. With Instant Apps, a tap on a URL can open right in an Android app, even if the user doesn’t have that app installed.
As a developer, you won’t need to build a new, separate app. It’s the same Android APIs, the same project, the same source code. You’ll simply update your existing Android app to take advantage of Instant Apps functionality. In fact, it can take less than a day to get up and running for some developers, though the effort involved will vary depending on how your app is structured. You modularize your app, and Google Play downloads only the parts that are needed, on the fly. And when you do upgrade, your app will be available to more than a billion users on Android devices going back to Jelly Bean.
This is a big change, so it's going to take some time. We’ve been working with a small set of partners to help refine the experience, including developers like BuzzFeed, B&H Photo, Medium, Hotel Tonight, Zumper and Disney. We’ll be gradually expanding access for developers and bringing Instant Apps to users later this year.
B&H Photo
(via Google Search)
BuzzFeedVideo
(via a shared link)
Park and Pay (example)
(via NFC)
If you’re interested in learning more about Android Instant Apps, please check out the Android developers website, where you can sign up for updates as they become available. We can’t wait to see what you build when your app is just a tap away.
Roy Glasberg, Global Lead, Launchpad Program & Accelerator
This week Launchpad Accelerator announces its second class, which includes 24 promising startups from around the world. While the number of accelerators is at an all-time high, we take a different approach with Launchpad Accelerator, a program that exclusively works with late-stage tech startups in emerging markets -- Brazil, Indonesia, India and Mexico.
See what it’s like to participate in the Accelerator.
“We provide comprehensive mentorship that delivers results,” says Jacob Greenshpan, one of Launchpad’s lead mentors. “We start by running a ‘patient diagnostic’ to determine each startup’s critical challenges, and then deploy precise mentorship, actionable solutions, and Google resources that enables the app to scale.”
Class 2 kicks off June 13. The startups will descend on Google HQ for an intensive 2 week bootcamp. Under the tutelage of Google product teams and mentors from the global Launchpad network, they will receive intensive, targeted mentoring, equity-free funding, and more benefits during the 6-month program.
What advice do Class 1 alumni give to the new intake? “Come to the accelerator with an open mind. You will be shocked to find how many things are going wrong in your app. Thankfully the mentors will help you implement better solutions,” says Vinicius Heimbeck, Founder of Brazilian mobile game developer UpBeat Games.
UpBeat Games had more than 1,000% increase in daily app installations in Asia during the period of a feature, as well as a 200% overall increase in active users after following a long list of improvements Accelerator mentors suggested. “We made optimizations that led us to be featured in Google Play, which changed everything for us.”
See Upbeat Games at the Accelerator in this video.
“Believe you can build a world class product. The mentors will push you to bet on yourself,” says Amarendra Sahu, Nestaway Co-founder and Class 1 alumni. NestAway just closed a $30M Series C, one of the largest investment rounds in India this year.
“Your biggest enemy is not failure; it is the temptation to be ordinary. But the mentors will push you to build an extraordinary product and scale an extraordinary startup," says eFishery Co-founder and CEO Gibran Chuzaefah Amsi El Farizy, who was announced as one of the top 27 leaders in Indonesia’s startup ecosystem, after participating in the Accelerator program.
We recently updated The Secrets to App Success on Google Play with tools and tips to help app and game developers grow successful businesses on Google Play. However, many great apps are created by agencies and freelancers on behalf of companies. Today, we’re releasing a new playbook to help companies of any size who are considering outsourcing their Android app development.
How do you choose an agency? What are the pitfalls you should avoid? What can you do to make your app successful? These are some of the questions tackled by the new Outsourcing Playbook that you can read on Google Play.
Let us know your feedback
Once you’ve checked out the guide, we’d love to hear your feedback so we can continue to improve our developer resources and support. Let us know what you think.
