Google Play services 9.0 updates

Posted by Laurence Moroney, Developer Advocate





It’s been a little while since we made a release of Google Play services, because we’ve been busy integrating Firebase. While Firebase will contain the SDKs you’ve come to know and love for building mobile applications that run cross platform, we’ll also continue to ship Google Play services updates with new SDKs regularly. Firebase was built using Google Play services 9.0, so let’s dig a little deeper into some of the new and cool APIs that are available in this release.

Ads

If you build apps that monetize with ads, we’ve added a lot of updates since 8.4. There's a new Initialization method that publishers can use to kick off the SDK at app start. There's also a new native ads format: Native Ads Express. With Native Ads Express, publishers can define CSS templates for their ad units that define fonts, colors, positioning, and other style information. AdMob combines these with advertiser assets like headlines and calls to action to make a finished ad, which is displayed in a NativeExpressAdView. Moving the work of customizing presentation off the device means there's less mobile code required, plus it's possible to update templates without redeploying the app.

Nearby

We’re continuing to update BLE beacon scanning in Nearby Messages. Any app with ACCESS_FINE_LOCATION will be able to scan for beacons via Nearby without any additional permissions. We recommend developers check to see if the app has the location permission prior to calling GoogleApiClient.connect(). Get started here.



For peer-to-peer Nearby Messages, there’s now an option to show the opt-in dialog upon connection to the GoogleApiClient which significantly reduces boilerplate for obtaining the Nearby permission.

Player Stats API

We’re also continuing to update the Play Games Client SDK with improvements to the Player Stat API and the public launch of the video recording API. The Player Stats API now has Predictive Analytics to help you identify which groups of players are likely to spend or churn, and we are adding new predictions for how much a player is likely to spend within 28 days and the probability that a player is a high spender. This allows you to tailor experiences for these players to try to increase their spend or engagement. Learn more about the Player Stats API.

Video recording API

You will be able to easily add video recording to your app and let users share their videos with their friends and on YouTube in a few simple steps. In the coming months, we are also adding live streaming functionality to allow your fans to broadcast their gameplay experiences in real time on YouTube.



That’s it for this release of Google Play services 9.0 -- we’re continuing to ship new APIs all the time so watch this blog for future announcements.

Introducing Android Instant Apps

Posted by Suresh Ganapathy, Product Manager



Developers have built amazing Android apps. They use your mobile device to the fullest, including the camera, GPS, and sensors to connect to the real world. They’re beautiful and immersive, with Material Design and smooth animations running at 60 frames per second. They use access to identity and payments to create seamless experiences.



But developers tell us they wish they could bring users into their apps more quickly and easily. With the web, you can click on a link and land on a web page — it takes one click and just a few seconds. It should be easier for users to access a wider range of apps, and for developers to reach more people.



So, we asked ourselves: How do we make it possible for people to access a wider range of apps, seamlessly? How do we help developers reach more people? And how do we do that while giving developers access to the range of capabilities and experiences that Android apps provide?

Today we’re sharing a preview of a new project that we think will change how people experience Android apps. We call it Android Instant Apps, and it evolves Android apps to be able to run instantly, without requiring installation. With Instant Apps, a tap on a URL can open right in an Android app, even if the user doesn’t have that app installed.

As a developer, you won’t need to build a new, separate app. It’s the same Android APIs, the same project, the same source code. You’ll simply update your existing Android app to take advantage of Instant Apps functionality. In fact, it can take less than a day to get up and running for some developers, though the effort involved will vary depending on how your app is structured. You modularize your app, and Google Play downloads only the parts that are needed, on the fly. And when you do upgrade, your app will be available to more than a billion users on Android devices going back to Jelly Bean.



This is a big change, so it's going to take some time. We’ve been working with a small set of partners to help refine the experience, including developers like BuzzFeed, B&H Photo, Medium, Hotel Tonight, Zumper and Disney. We’ll be gradually expanding access for developers and bringing Instant Apps to users later this year.

B&H Photo (via Google Search)	BuzzFeedVideo (via a shared link)	Park and Pay (example) (via NFC)

If you’re interested in learning more about Android Instant Apps, please check out the Android developers website, where you can sign up for updates as they become available. We can’t wait to see what you build when your app is just a tap away.